Andrea Andreotti interviewed by "Il Gazzettino"
Aggiornamento: 2 giu 2020
Exclusively, here below the interview given to the italian newspaper that talks about what it means to be a designer / architect in a developing country.
"I have always been fascinated by how design is the fundamental tool for people's well-being and the key to increasing corporate value, and how these two aspects are closely related.”
Why did you decide to accept the assignment in India?
India is the world's fastest growing economy with more than 1 billion and 300 thousand people, but still considered "third world". It is experiencing an unparalleled economic boom but still the roads are incomplete, with insufficient infrastructure and non-existent public spaces. This is why buildings, interiors, work spaces and commercial activities are the main places of growth, interaction and innovation for the society. New Delhi will be the largest city in the world in the coming decades and the major global multinationals are investing in this country's market. It is stimulating to be part of this huge growth.
What is exactly your job?
From January I work as Design Head for Ultraconfidentiel, a company based in Delhi, Mumbai, Bangalore, Lille and with upcoming openings in Sri Lanka and Vietnam. We help companies, in particular multinationals, to expand in India through the creation of Interior Architecture for cutting-edge workspaces and commercial activities tailored to their business model through the use of the most innovative design models.
What customers are you following?
I'm meeting CEOs and managers of the most important global and Indian companies. It is fascinating to discuss with these people and find out how many exceptional inputs they can give to the project. When even the top management of companies is involved in the creative process, the final result is incredible. At the moment we are following the realization of Trump Towers in Gurgaon as well as numerous other clients such as Rolex, Veolia, BMW, Amazon, Hermes, Chanel, Pernod Ricard and many others.
What are the pros and cons of a job so far from home and in contact with a reality so different from Italy?
I admit that it wasn't easy. Culture and what you can find in developing countries in Southeast Asia is something that overwhelms you. The social and cultural contrasts still divide the country for decades even though it is growing at the speed of light. I like to define India as a country between the Middle Ages and the Third Millennium.
What do you miss most about your country, Arquà, and Italy?
Italy is a country where nothing is missing, and very often we do not realize it. Living this experience is, in some ways, going back 50 years with standards that my generation is not used to, and for this reason India is teaching me a lot.
What fascinates you about your work?
Trying to understand the nature of human experience and how it is evolving in the current global experience economy. The goal is to inspire the creation of innovative and visionary places linked to values, to the brand and to the corporate positioning that involve people's emotions by sharing and interacting.
Per leggere l'intero articolo:
Un ringraziamento ad Elisabetta Zanchetta per l'intervista